Table 3 Examples of statements made and/or disseminated by the NRA about the Eddie Eagle GunSafe^® program’s impacts

Eddie Eagle GunSafe® Program adult facing website, home page

The Eddie Eagle Video

Eddie Eagle and the Wing Team encounter a gun in a place that they didn't expect. Eddie helps his friends decide what to do to stay safe by reminding them of his favorite song. The Wing Team makes the right choice, but they still have some questions about gun safety. So they look to adults they trust for answers. Pre-k through fourth grade children will find this video engaging with its catchy songs, dance moves and entertaining dialogue-but most importantly, they'll know what to do if they ever come across a gun

Eddie Eagle GunSafe® Program adult facing website, “About” webpage

The Eddie Eagle GunSafe program is a gun accident prevention program that for over 30 years has helped keep kids safe

Eddie Eagle GunSafe® Program adult facing website, “For the Parents” webpage

Parents who accept the responsibility to learn, practice and teach gun safety rules will ensure their child's safety to a much greater extent than those who do not. Parental responsibility does not end, however, when the child leaves the home. That is why it is critical for your child to know what to do if he or she encounters a firearm. The Eddie Eagle GunSafe program has no agenda other than accident prevention – ensuring that children stay safe should they encounter a gun

Eddie Eagle GunSafe® Program adult facing website, “FAQs” webpage

Let your school administrators know that the Program is available and free. The Eddie Eagle GunSafe program is a worthwhile use of educators’ time whether you have five minutes or several days to cover the material. It’s about safety, and it’s important – because it could save a child’s life

Eddie Eagle GunSafe® Program adult facing website, Stop, Don't Touch Sing-Along description

This mantra is the very cornerstone of the Eddie Eagle Program. If you see a gun: Stop! Don't touch. Run away. Tell a grown-up. With a catchy song and fun dance moves, your child will be sure to remember it

NRA Eddie Eagle GunSafe® Program, Newsletter, winter, 2023

Holidays and winter breaks are approaching. It’s time to plan for class parties, school events, church and community events, and so many opportunities for sharing the lifesaving Eddie Eagle message!

The future looks bright for Eddie Eagle in Cumberland County! The Sheriff’s Office with Officer Aytes plans to continue to bring Eddie Eagle and his lifesaving message to as many students as possible. We look forward to seeing the adventures he continues to have!

NRA Eaddie Eagle GunSafe® Programme, Newsletter, fall, 2023

She partnered with Knox County Sheriff Department and together they purchased the Eddie Eagle mascot costume for use with the presentations. She started by speaking with a local school agency and presented the material to the Superintendent for approval. They then identified a pilot location to present the program. The success at that location led them into presenting at the rest of Knox County School District. It was so well received that they then approached another nearby district to seek approval from their schools. They will begin implementing Eddie Eagle to all eleven Laurel County elementary schools this school year. This brings the total number of schools to 18 elementary schools receiving this life-saving message

NRA Eaddie Eagle GunSafe® Programme, Newsletter, 2019

Created in 1988 by past NRA President Marion P. Hammer, in consultation with elementary school teachers, law enforcement officers, and child psychologists, the program provides Pre-K through third grade children with simple, effective rules to follow should they encounter a firearm in an unsupervised setting: “If you see a gun: STOP! Don’t Touch. Run Away. Tell a Grown-Up.”

Offered for free to educators and with readily available instructor’s guides online, teachers have everything they need to educate their students on how to stay safe. Thanks to local educators, hundreds of thousands of children learn how to stay safe if they encounter a firearm

The Eddie Eagle GunSafe Program is proud to announce that it has now reached over 32 million children with its life saving message! With over three decades of teaching safety, the Eddie Eagle program continues to move forward with its mission and is proving to be as successful as ever

We look forward to working more with Ms. Robinson in the future. She has done so much to help spread Eddie Eagle’s lifesaving message of “Stop! Don’t touch. Run Away. Tell a Grown-up.”

Thank you to Orelene Rivers and other educators like her for their compassion, dedication, and support which will help Eddie Eagle reach, educate, and save more children

NRA Eaddie Eagle GunSafe® Program, Newsletter, 2018

The Eddie Eagle GunSafe® Program is celebrating its 30th anniversary in 2018! In the program’s three decades of outreach, more than 30 million children across the United States have learned NRA simple yet effective firearm accident prevention principles

Aside from law enforcement events, Mr. Carter attends other public events, such as NRA Weekend at Cabela’s and even to local children’s hospitals where he spreads Eddie Eagle’s message through videos, activity books, and other materials. Mr. Carter has shown exceptional dedication to keeping the children of Texas safe by drastically increasing Eddie Eagle GunSafe® Program’s presence in the state

“The effectiveness of the program is confirmed by declining gun accidents among children, its popularity with the schoolteachers and law enforcement officers who teach it, and testimonials that relate incidents in which children encountered guns, but because of what they learned in the Eddie Eagle program, they sought help from an adult and avoided potential injuries,” said Eric Lipp, NRA National Community Outreach Manager. “Firearm-related accidents among young children have been on a decline since NRA launched the Eddie Eagle program. It’s a testament to NRA commitment to child safety and Eddie’s lifesaving message.”

Students at Pontiac Elementary School in Elgin, SC are enjoying the Eddie Eagle GunSafe® Program. “STOP! Don’t Touch. Run Away. Tell a Grown-up.” is what the children are saying at the Pontiac Elementary School. Approximately 40% of U.S. households have firearms and Eddie Eagle’s message, “STOP! Don’t Touch. Run Away. Tell a Grown-up.” is helping prevent unintentional firearm fatalities with children

NRA Eddie Eagle GunSafe® Program, Newsletter 2017

According to the National Center for Health Statistics, accidental firearm-related deaths among children in Eddie Eagle’s targeted age group have declined more than 80% since the program’s launch. “The message is simple, easy to remember and fun for kids to learn,” said Lipp. Created in 1988 by past NRA President Marion P. Hammer, in consultation with elementary school teachers, law enforcement officers, and child psychologists, the program provides pre-K through fourth grade children with simple, effective rules to follow should they encounter a firearm in an unsupervised setting: “If you see a gun: STOP! Don’t Touch. Run Away. Tell a Grown-Up.”

Eddie Eagle staff spoke with school representatives in-depth about the mission of the program and the variety of ways educators could implement it into their schools. From reading storybooks to taking a safety quiz, Eddie and his Wing Team deliver an important message that all kids can benefit from: STOP! Don’t Touch. Run Away. Tell A Grown-up

Sgt. Blue and her team are continuing to share the Eddie Eagle message whenever they get the chance. She hopes to bring materials to area schools and stresses that “this is one of the busiest times of the year for kids to wander outside or inside the home,” and they will be doing all they can to prevent accidents from happening. She also participated in her community’s National Night Out in August. Sgt. Blue and the Eddie Eagle Program “encourage everyone to sign up, get the materials, and save a life before it is too late.”

NRA Eddie Eagle GunSafe® Program, Newsletter, 2016

Since introducing the program in 2009, Ms. Blount has reached over 4,000 children with Eddie’s lifesaving message. Following the lesson, it is not uncommon to hear the students singing the chant and doing the motions while they are on the playground or in the hallway

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.” The NRA is the leader in teaching firearm safety and the new Eddie Eagle will teach millions of children how to potentially avoid an accident

Did the Mainstream Media Just Endorse an NRA Program, America’s 1st Freedom news article, August 05, 2023

The NRA has been doing yeoman’s work in teaching gun safety to children for decades and has known this “trick” all along. Since 1988, the NRA Eddie Eagle GunSafe Program has taught more than 32million children that if they see a gun, “Stop! Don’t Touch. Run Away. Tell A Grown-up.” In the process, the program has undoubtedly saved many lives

Virginia County School Board Moves to Educate Youth on Safe Gun Handling, America’s 1st Freedom news article, March 12, 2020

“The Eddie Eagle program has been helping schools teach firearm accident prevention for over 30 years, and we are thrilled to possibly be able to help the children of Culpepper County learn Eddie’s safety message and help keep them safe,” said Eric Lipp, the NRA's community outreach national manager. “The Eddie Eagle program has one mission, and that’s helping children stay safe, which we hope all elementary schools can support.”

Eddie Eagle Soars Online, America’s 1st Freedom news article, February 16, 2020

In its early days, an adult would don an Eddie Eagle mascot costume and convey the GunSafe message, with Friends of NRA monies funding grants for the costumes and supporting materials. Today, Eddie’s message is more easily available, with free downloads of materials at the Eddie Eagle Treehouse, an interactive website that offers a new animated video, sing-along songs and more that gets the message across in a way that keeps the attention of children in the target age group of 5–9 years old. The relatively new online resources should boost Eddie Eagle’s reach beyond the million-plus annual reach the program has averaged in its first 32 years

The effectiveness of Eddie’s message is measurable. The Centers for Disease Control and Prevention have reported that the number of unintentional firearm fatalities among children has declined about 80% since the program’s inception, and gun-safety programs are undoubtedly a major component in that drop

Eddie also has garnered a solid following of supporters among educational and law-enforcement professionals. Endorsements by groups such as the National Sheriffs’ Association, the American Legion, the Police Athletic League, the National Association of School Safety and Law Enforcement Officers, and the American Association of American Educators support the wide-ranging appeal of the program. Throughout its existence, countless testimonials confirming that children have applied the lessons in real-life situations, thus avoiding injury, have also come in

Eddie Eagle Has Taught 31 Million Children Gun Safety, America’s 1st Freedom news article, November 12, 2018

“Since our founding, the NRA has been committed to firearm safety, responsibility and education,” said NRA Executive Vice President and Chief Executive Officer Wayne LaPierre. “Those important concepts are the hallmarks of the Eddie Eagle GunSafe Program. Eddie’s incredible success is proof that proactive accident prevention education works, and works well. Our children are our future, and it’s our responsibility to teach them how to stay safe. To that end, the NRA will continue to work with community leaders to reach youths across our great nation.” The method has been well-received across the nation, with governors and/or legislative bodies from about half the states proclaiming its merits and recommending the program

Atlanta Newspaper Op-Ed: NRA Helps Keep Kids Safe, America’s 1st Freedom news article, April 28, 2016

Given the yearly ramping-up of anti-gun rhetoric in the media during the week leading up to the NRA Annual Meetings and Exhibits, it was refreshing to see an op-ed in the Atlanta Journal-Constitution Yesterday acknowledging the work NRA does to promote safety. Penned by Leslie Deets—owner of Sharp Shooters USA, an indoor shooting range, retail store and training facility—the article, titled “ NRA Work Helps Keep Kids Safe Around Guns,” cites CDC data for the last two decades showing that even as gun ownership has risen, gun fatalities among young children have dropped 65 percent. “I credit one program in particular for the record-low number of accidental shootings among children: the National Rifle Association’s Eddie Eagle GunSafe Program,” Deets said. In the last 30 years, the program—which is nonpartisan and makes no value judgment about firearms—has taught nearly 30 million children what to do if they find a gun. “The message is direct, simple and easy for children to remember. I am convinced these four easy steps have saved countless young lives,” Deets said

Justice Department Funds Grant For Child Gun Safety Education, America’s 1st Freedom news article, September 17, 2015

What’s more, NRA's Eddie Eagle GunSafe® program has been in operation more than a decade longer than NSSF’s Project Child Safe and reached more than 28 million kids with its comprehensive curriculum through schools nationwide. Kids love it, parents praise it, and it’s helped reduce accidental firearm fatalities to the lowest levels ever recorded. So where’s the NRA's federal grant?

Kansas: House to Vote on Firearm Safety Education Bill, NRA-ILA news article, March 02, 2023

NRA's Eddie Eagle GunSafe Program has been teaching firearm-accident prevention for over 30 years, to help keep our children safe. As a result, the program has reached over 32 million children in all 50 states, plus Canada and Puerto Rico

NRA Celebrates Halloween by Helping to Teach Firearm Safety in America, NRA-ILA news article, October 28, 2015

“Halloween offers a great opportunity to talk about safety with our children, and the NRA is thrilled that so many communities are using the chance to teach firearm safety,” said Amy Hunter, spokeswoman for the National Rifle Association. “The ‘Trick or Treat with Eddie Eagle and the Wing Team’ promotion is fun, informative, and it saves lives.”

Firearms are found in approximately 40 percent of all American households. Even if there are no guns in your own home, there may be guns in the homes of friends that your children visit. To ensure their safety, your children must be trained what to do if they encounter a firearm. The Eddie Eagle program has no agenda other than accident prevention – ensuring that children stay safe should they encounter a gun. The program never mentions the NRA. Nor does it encourage children to buy guns or to become NRA members

According to the Centers for Disease Control and Prevention, unintentional firearm fatalities among children of the Eddie Eagle program’s targeted age group have declined approximately 65 percent in the last twenty years. Firearm accident prevention programs such as Eddie Eagle are a significant factor in that decline

New Jersey: Cape May County Sheriff introduces Eddie Eagle program, NRA-ILA news article, November 05, 2009

Cape May County Sheriff Gary Schaffer is pleased to announce that the Sheriff's Office is offering a new educational program on gun safety for children from pre K to grade 3. Sheriff Schaffer said, "The purpose of the program isn't to teach whether guns are good or bad, but rather to promote the protection and safety of children."

Indeed, Eddie Eagle has never been about politics or promoting any particular view of guns. NRA does not derive any revenues from the program. It’s simply one way to help prevent accidents and protect kids

Gun safety programs are casualty of time crunch at area schools, NRA-ILA news article, March 10, 2008

Outreach efforts such as the Eddie Eagle GunSafe Program—applauded by the National Safety Council and Association of American Educators, and endorsed in 1996 by the Idaho Legislature and Gov. Phil Batt—helped lower child deaths due to unintentional firearm injuries from 247 in 1987 to 63 in 2004, according to numbers from Safe Kids USA

Eddie Eagle Teaches Students About Gun Safety, NRA-ILA news article, May 03, 2006

Thanks to Officer Ed Dye and Eddie Eagle, primary students at three Pierce Township schools know what they should do if they ever find a gun

NRA Victories: Eighteen Million Safer Kids, NRA-ILA news article, July 27, 2006

When Paul and Kathryn Walters of Gladstone, Mich., moved into a new house with their three children, they didn’t know the previous owner had left a .22 bolt action rifle and a few rounds of ammunition in a closet corner where neither parent could fit. Seven-year-old Michelle Walters and twin four-year-old siblings Samantha and Christopher found the gun during a game of hide and seek. Michelle immediately commanded the younger children, “Stop! Don’t Touch. Leave The Area. Tell An Adult.” A Life-Saving Lesson The Dennet and Walters families—and countless others—credit the NRA's Eddie Eagle GunSafe Program for teaching their kids how to prevent a potentially fatal accident

The NRA worked with schoolteachers and administrators, clinical psychologists, law enforcement officers, education specialists and firearm experts to develop a message that’s readily understood by children and easily taught by any adult: “If You See A Gun: stop! Don’t Touch. Leave The Area. Tell An Adult.”

Among children in the Eddie Eagle age group, fatal firearm accidents have been reduced more than two-thirds since the inception of the program, according to the National Center for Health Statistics. What’s more, a 2001 study published in the Journal of Emergency Nursing Online named Eddie Eagle the most effective among the more than 80 programs evaluated, drawing a distinct correlation between the Eddie Eagle Program and children’s lives saved. Statistics aside, it’s the volume of testimonials that the NRA receives each year from parents that proves the true value of the Eddie Eagle Program

In fact, when formally endorsing the Eddie Eagle GunSafe Program in March 2002, then NSA President Sheriff John Cary Bittick said, “We are proud to partner with the National Rifle Association on this very important issue, and we would like to express our full support for this program.” The Eddie Eagle GunSafe Program has also garnered praise from 49 state legislatures and/or governors, who have urged their respective state school systems to implement the life-saving message the program offers. And the Community Service Division of the National Safety Council recognized the tremendous contribution that the Eddie Eagle Program has made in keeping kids safe by awarding program creator Marion P. Hammer with one of its highest honors, the Community Safety Award Citation for Outstanding Community Service