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Table 2 Summary of freely available resources provided by each of the Eddie Eagle GunSafe® program websites* 

From: “Stop, don’t touch, run away!”: reconceptualizing firearm industry-funded youth education programs as corporate political activity

Website

Resources provided

Intended audience

Description

Professional/parent facing website https://eddieeagle.nra.org/

Information, teaching materials

Teachers and other professionals, parents

1. Information about the program and The Wing Team characters

2. Parents and FAQs sections

3. Parent and professional testimonials

4. Program-specific newsletters 2016–2023

5. The Eddie Eagle Film (main element of the program)

6. Two additional Sing-Alongs (Wing Team Sing-Along and Stop, Don't Touch Sing-Along)

7. Program resources:

 a. Pre K / Kindergarten Instructor Guide

 b. Pre K / Kindergarten Kids Activity Booklet

 c. 1st / 2nd Grade instructor guide

 d. 1st / 2nd Kids Activity Booklet

 e. 3rd / 4th Grade Instructor Guide

 f. 3rd / 4th Kids Activity Booklet

 g. Eddie Eagle Certificate

8. Information about grant funding and the Eddie Eagle mascot costume

Child facing website The Eddie Eagle Tree House https://www.eddieeagle.com

Child-facing films and activities

Children

1. The Eddie Eagle Film (main element of the program)

2. Lessons

3. Interactive introduction to The Wing Team

4. Other short Storybook films:

 a. Cooking up mischief

 b. Hide & seek

 c. Family secretes

 d. Skyathalon

 e. Lake trip

 f. Surprise

5. Sing-alongs

6. Colouring activities

7. An online trivia challenge

8. Workbooks

  1. *Note: In addition to the materials examined here the program website has the following materials available for a fee, which were not included in the present study: Animated DVD, Student reward stickers, and a Parent's Guide to Gun Safety