Table 4 Persons women reported to have advised them to give CMF products
From: Women’s exposure to commercial milk formula marketing: a WHO multi-country market research study
ALL MOTHERS | Bangladesh N=1178 | Mexico N=1050 | Morocco N=1050 | Nigeria N=1050 | South Africa N=1050 | United Kingdom N=1052 | Viet Nam N=1050 |
|---|---|---|---|---|---|---|---|
Individuals reported by participants to have advised them to feed with CMF | |||||||
Spouse/partner/husband | 268 (22.8) | 106 (10.1) | 146 (13.9) | 105 (10.0) | 164 (15.6) | 187 (17.8) | 224 (21.3) |
Mother/mother in law | 237 (20.1) | 282 (26.9) | 150 (14.3) | 234 (22.3) | 282 (26.9) | 283 (26.9) | 432 (41.1) |
Other family members | 209 (17.7) | 187 (17.8) | 164 (15.6) | 121 (11.5) | 171 (16.3) | 171 (16.3) | 498 (47.4) |
Close friends | 121 (10.3) | 164 (15.6) | 191 (18.2) | 225 (21.4) | 245 (23.3) | 240 (22.8) | 628 (59.8) |
People in my community | 56 (4.8) | 40 (3.8) | 41 (3.9) | 24 (2.3) | 75 (7.1) | 47 (4.5) | 124 (11.8) |
People on social media/chat forums | 09 (0.8) | 12 (1.1) | 98 (9.3) | 28 (2.7) | 34 (3.2) | 55 (5.2) | 136 (13.0) |
Phone help line | 02 (0.2) | 0 | 43 (4.1) | 04 (0.4) | 01 (0.1) | 04 (0.4) | No variable |
People I watch or follow on TV/radio/social media | 64 (5.4) | 09 (0.9) | 125 (11.9) | 21 (2.0) | 17 (1.6) | 24 (2.3) | 68 (6.5) |
CMF company rep/sales person | 02 (0.2) | 40 (3.8) | 13 (1.2) | 08 (0.8) | 37 (3.5) | 07 (0.7) | 264 (25.1) |
Health professional 1 | 546 (46.3) | 360 (34.3) | 339 (32.3) | 454 (43.2) | 192 (18.3) | 272 (25.9) | 307 (29.2) |
Dietician or nutritionist | 09 (0.8) | 32 (3.0) | 24 (2.3) | 66 (6.3) | 11 (1.0) | 24 (2.3) | No variable |
Antenatal class | 05 (0.4) | 05 (0.5) | 09 (0.9) | 131 (12.5) | 49 (4.7) | 31 (2.9) | 43 (4.1) |
None of these | 431 (36.6) | 317 (30.2) | 145 (13.8) | 227 (21.6) | 331 (31.5) | 420 (39.9) | 103 (9.8) |
Other | 16 (1.4) | 07 (0.7) | 16 (1.5) | 14 (1.3) | 06 (0.6) | 01 (0.1) | 59 (5.6) |