Table 2 Self-reported exposure to marketing of CMF products in the preceding 12 months
From: Women’s exposure to commercial milk formula marketing: a WHO multi-country market research study
Bangladesh N=1178 n (%) | Mexico N=1050 n (%) | Morocco N=1050 n (%) | Nigeria N=1050 n (%) | South Africa N=1050 n (%) | United Kingdom N=1052 n (%) | Viet Nam N=1050 n (%) | |
|---|---|---|---|---|---|---|---|
Proportion of women reporting exposure to CMF marketing in the preceding 12 months | 321 (27%) | 413 (39%) | 27 (3%) | 254 (24%) | 222 (21%) | 888 (84%) | 970 (92) |
Locations where women reported frequently seeing any type of CMF marketing | |||||||
N=321 n (%) | N=413 n (%) | N=27 n (%) | N=254 n (%) | N= 222 n (%) | N=888 n (%) | N=9701 | |
TV (incl cable TV) | 253 (78.8) | 338 (81.8) | 7 (25.9) | 193 (76) | 154 (69.4) | 672 (75.7) | |
Radio | 1 (0.3) | 16 (3.9) | 0 | 15 (5.9) | 9 (4.1) | 18 (2.0) | |
YouTube | 67 (20.9) | 93 (22.5) | 11 (40.7) | 2 (0.8) | 5 (2.3) | 180 (20.3) | |
Any website 2 | 4 (1.2) | 42 (10.2) | 2 (7.4) | 1 (0.4) | 6 (2.7) | 168 (18.9) | |
Social media /Facebook | 50 (15.6) | 57 (13.8) | 19 (70.4) | 21 (8.3) | 18 (8.1) | 444 (50.0) | |
Online discussion or chat forum | No variable | 2 (0.5) | 0 | 2 (0.8) | 0 | 127 (14.3) | |
Mothers club or online group | No variable | 9 (2.2) | No variable | No variable | 2 (0.9) | 166 (18.7) | |
In an email | 0 | 0 | 0 | 1 (0.4) | 1 (0.5) | 134 (15.1) | |
In the post | 3 (0.9) | 2 (0.5) | 0 | 10 (3.9) | 2 (0.9) | 74 (8.3) | |
In a health centre, hospital or clinic | 39 (12.1) | 61 (14.8) | 0 | 35 (13.8) | 35 (15.8) | 124 (14.0) | |
Magazine or newspaper | 8 (2.5) | 73 (17.7) | 0 | 5 (2.0) | 40 (18.0) | 203 (22.9) | |
Billboard | 15 (4.7) | 38 (9.2) | 0 | 28 (11.0) | 15 (6.8) | 39 (4.4) | |
Supermarket/shop/ market (in store) | 53 (16.5) | 83 (20.1) | 0 | 31 (12.2) | 62 (27.9) | 306 (34.5) | |
Supermarket/shop (online) | 35 (10.9) | 23 (5.6) | 0 | 19 (7.5) | 20 (9.0) | 141 (15.9) | |
Other | 2 (0.6) | 1 (0.2) | 0 | 0 | 0 | 32 (3.6) | |