Table 1 Characteristics of participants
From: Women’s exposure to commercial milk formula marketing: a WHO multi-country market research study
Bangladesh N=1178 n (%) | Mexico N=1050 n (%) | Morocco N=1050 n (%) | Nigeria N=1050 n (%) | South Africa N=1050 n (%) | United Kingdom N=1052 n (%) | Viet Nam N=1050 n (%) | |
|---|---|---|---|---|---|---|---|
Mean age (range) | 25 (18–50) | 27 (18–50) | 30 (18–50) | 31 (18–46) | NA1 | 33 (18–47) | NA1 |
Age group | |||||||
18–24 | 616 (52) | 397 (38) | 174 (17) | 136 (13.0) | 295 (28) | 81 (8) | 138 (13) |
25–29 | 352 (30) | 280 (27) | 314 (30) | 352 (33.5) | 295 (28) | 206 (20) | 387 (37) |
30–34 | 155 (13) | 201 (19) | 321 (31) | 321 (30.6) | 234 (22) | 407 (39) | 317 (30) |
35–39 | 52 (4) | 139 (13) | 132 (13) | 192 (18.3) | 173 (17) | 282 (27) | 160 (15) |
40–44 | 3 (0) | 29 (3) | 99 (9) | 42 (4.00) | 52 (5) | 70 (7) | 40 (4) |
45–50 | 0 (0) | 4 (0) | 10 (1) | 7 (0.7) | 1 (0) | 6 (1) | 8 (1) |
Socioeconomic Status | |||||||
Low | 393 (33.4) | 350 (33.3) | 350 (33.3) | 350 (33.3) | 349 (33.2) | 330 (31) | 351 (33) |
Medium | 393 (33.4) | 350 (33.3) | 350 (33.3) | 349 (33.2) | 351 (33.4) | 359 (34) | 354 (34) |
high | 392 (33.3) | 350 (33.3) | 350 (33.3) | 351 (33.5) | 350 (33.3) | 363 (35) | 345 (33) |
Pregnant or postnatal | |||||||
Pregnant | 270 (23) | 302 (29) | 301 (28.7) | 313 (29.9) | 300 (28.6) | 300(28.5) | 301 (28.7) |
Postnatal | 908 (77) | 754 (71.8) | 755 (71.9) | 750 (71.4) | 765 (72.9) | 772 (73.4) | 749 (71.3) |
Education | |||||||
No education | 36 (3) | 4 (0) | 0 (0) | 301 (29) | 0 (0) | 1 (0) | 0 (0) |
Primary education | 543 (46) | 102 (10) | 246 (24) | 0 (0) | 44 (4) | 2 (0) | 14 (1) |
Secondary education | 427 (36) | 818 (78) | 517 (49) | 42 (4) | 725 (70) | 277 (26) | 475 (36) |
Higher education | 131 (11) | 126 (12) | 272 (26) | 460 (44) | 266 (26) | 549 (52) | 552 (53) |
Post Graduate | 41 (4) | 0 (0) | 14 (1) | 246 (24) | 0(0) | 213 (20) | 0 (0) |
Current work situation | |||||||
Full time (≥30 hours per week) | 66 (5.6) | 120(11.4) | 9 (0.9) | 460 (43.8) | 442 (42.1) | 231 (22.0) | 382 (36.4) |
Part time (8–29 hours per week) | 29 (2.5) | 130 (12.4) | 51 (4.9) | 199 (19.0) | 92 (8.8) | 168 (16.0) | 100 (9.5) |
Part time (<8 hours per week) | 9 (0.8) | 53 (5.0) | 41 (3.9) | 109 (10.4) | 26 (2.5) | 11 (1.0) | 17 (1.6) |
Housewife / full time mother | 1029 (87.4) | 720 (68.6) | 887 (84.5) | 63 (6.0) | 143 (13.6) | 129 (12.3) | 304 (29.0) |
On maternity leave | 20 (1.7) | 4 (0.4) | 47 (4.5) | 87 (8.3) | 60 (5.7) | 377 (35.8) | 232 (22.1) |
Unemployed / looking for a job | 2 (0.2) | 14 (1.3) | 11 (1.0) | 119 (11.3) | 232 (22.1) | 122 (11.6) | 14 (1.3) |
In full time education | 23 (2.0) | 9 (0.9) | 4 (0.4) | 13 (1.2) | 55 (5.2) | 14 (1.3) | 1 (0.1) |