Table 4 Flavor descriptors on crushable Capsule products
Category | Count | Percentage | Examples |
|---|---|---|---|
Concept descriptors | 11 | 44.00% | Max cool, activate max, ice blast mega, menthol, ice blast mega, remix cool, remix summer, max cool, ice wave, menthol boost |
Menthol | 7 | 28.00% | Menthol, mint burst max, cool mint, menthol boost |
Beverages | 4 | 16.00% | Mojito capsule |
Unknown | 3 | 12.00% | Â |
Total | 25 | 100.00% | Â |